Redesigning your Shopify store can improve user experience, boost conversions, and give your brand a fresh look. However, many store owners make critical mistakes during the redesign process, which can lead to lost sales and poor site performance. In this guide, we’ll cover the most common Shopify redesign mistakes and how to avoid them for a smooth transition.
1. Ignoring Mobile Optimization
Mistake:
Many store owners focus only on desktop design and forget about mobile users. Since over 70% of Shopify traffic comes from mobile devices, an unoptimized mobile design can lead to high bounce rates and lost sales.
How to Avoid It:
2. Changing URL Structures Without Proper Redirects
Mistake:
During a redesign, store owners often change URLs without setting up 301 redirects, causing broken links and loss of SEO rankings.
How to Avoid It:
3. Removing High-Performing Content & SEO Elements
Mistake:
Store owners often delete or modify pages that were driving organic traffic, such as best-selling product pages, blogs, or collections.
How to Avoid It:
4. Overloading with Unnecessary Apps & Features
Mistake:
Adding too many apps for fancy features can slow down your store and negatively impact site speed.
How to Avoid It:
5. Neglecting User Experience (UX) & Navigation
Mistake:
A complicated, cluttered, or confusing navigation structure can frustrate visitors and reduce conversions.
How to Avoid It:
6. Forgetting to Test Before Going Live
Mistake:
Launching a redesigned store without proper testing can result in broken links, missing images, or checkout issues, leading to lost sales.
How to Avoid It:
Final Thoughts
A Shopify redesign can transform your store and increase sales—but only if done correctly. By avoiding these common mistakes and prioritizing SEO, UX, and mobile-friendliness, you can ensure a seamless transition that boosts performance rather than harming it.
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